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                For the user: the intentions of services to customers, so that human life colorful.
                Staff: to create space for development to enhance the value of staff, improve the quality of life.
                For the community: to promote the healthy development and serve the community the progress of civilization.

                Business philosophy:
                Integrity! Realistic! Innovation! Efficient! responsibility!   

                Moral principle:
                Rather lose money, never lose credibility;   Clear vain man, honest work;
                Work better, others in good faith and pragmatic;   Business regardless of size, should be treated equally;

                Corporate style:
                Serious, responsible, strict, active and efficient
                Serious: excellence, inquisitive
                It is responsible for: the courage to take responsibility for in the end
                Strict: strict management, grueling. Self-discipline, strict law person, strictly in work processes, strict reward and punishment.
                Active: Active accept the task, take the initiative to assume responsibility, take the initiative to identify problems, take the initiative to improve and perfect.
                Efficient: clear work plans, rapid response. Done something today, tomorrow leave space.